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Baskings Robbins targets China

by Tony Sagami on July 31, 2008

Baskin Robbins has been operating in China (mainly Beijing) since 1993, but is now ready to aggressively expand.

There are currently 40 Baskin Robbins in China but it just signed a franchise deal with a Chinese partner to open an additional 100 stores.

Basking Robbins also operates stores in India, Japan, and Malaysia.

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