Yuppies 2.0
The newly affluent Chinese yuppies are buying BMW at a pace that would make the U.S. yuppies of the 1990’s look like cheapskates.
BMW sold 11,919 BMWs in China in March, up from 5,360 the previous march. That’s more than a 100% increase and it is the first month that BMW sold more than 10,000 cars in a single month in China.
“We will continue on our growth track in the Chinese market in 2010,” Ian Robertson, BMW’s sales chief, said in the statement. “We are once again aiming for growth in the double- digit percentage range in this country.”
BMW is traded on the XETRA stock exchange in Germany under the ticker BMWG (for BMW Group).
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